THE GOLDEN BOOK was an outlier: a serious fiction magazine published by the REVIEW OF REVIEWS CORPORATION, and packaged and sold as a pulp. It had some stunning covers and carried stories by famous names, mostly as reprints and/or translations of from European authors. It began in 1925, with full-color covers, but by 1931, as the Depression deepened, it dropped its pictorial covers and simply listed the contents on the cover. But by 1935 it had resumed some artistic elements on the covers, and later that year went to pictures in round frames. Its last issue seems to have been September, 1935; it was merged into FICTION PARADE (begun May, 1935) with the October issue. The combined title lasted until February, 1938 (Library of Congress catalog information). A good short history of this magazine can be found at the eNewsstand project.