WOMAN'S DAY began as a free giveaway recipe sheet at A&P grocery stores, but by 1937 had become a full-fledged magazine (though still sold only at A&P). Over the years it changed owners, but still focused on real life rather than expensive dreams; as stated in Wikipedia, "the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health." Since 2011 it has been published by Hearst.